Is it Worth it?

I think that Superbowl commercials are way to expensive and that company's should not be paying for these commercials at these prices. I find that when i watch the Superbowl, i don't want to miss any of the game. So when a commercial break comes on, i get up and leave the room to get a drink or go to the bathroom. So if u really think about it, if i do it, then how many people are you actually getting to watch these commercials. These company's could be paying 3 mill and only get 2/3 or 1/2 of the viewers they could be getting. I think that they should not pay the 3 mill for the Superbowl, I think that they should use that money to spread the same commercial across other channels for a cheaper price.